Communication Planning

Good fortune is what happens when opportunity meets with planning .
Thomas Edison

Getting your message to the right people at the right time takes planning. A communication plan allows you to identify goals, assess your audiences, shape your messages and set a schedule to accomplish your mission. We will work with you to produce a plan to guide your communication efforts.

Message Development

The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.
Edward R. Murrow

Your key messages determine what you say and how you say it. Effective messages address the concerns of your key audiences. Effective messages are concise, clear and credible. They are the building blocks for all your written and spoken communication. We work with you to develop messages to position your organization or advance an issue.

Writing and Editing

Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it and, above all, accurately so they will be guided by its light.
Joseph Pulitzer

Whether it seems fair or not, people often equate a person’s ability to write with his or her intellect. Writing that is unfocused, uninteresting or rambling fails to communicate and persuade. Writing that is riddled with errors will put your credibility on the line. We take the pain and worry out of writing, producing copy that is engaging, easy to understand and memorable. Whether you want a document edited or need a speech, brochure or report written, we can produce writing that gets results.

News Media and Public Presentation Training

While you’re not likely to win in the long run if the facts are against you, simply having the facts on your side is not enough. In order to carry the day, you must know how to present them effectively.
Michael S. Sitrick,Spin

Most people get wobbly knees at the very thought of facing a reporter with a microphone. Talking to reporters so that your key messages end up on the air on in print is a specialized skill. For 15 years, we’ve been helping managers and business people turn their terror into terrific opportunities to tell their stories. And they can choose from customized workshops or individual coaching. Those skills can be applied to interviewing and public presentation of all kinds.